Thakoon Panichgul – Fashion Designer Information

Thakoon is a sophisticated and unique fashion label, which is famously known for its flamboyant designs.

Thakoon Panichgul Designer Biography

Thakoon Panichgul, originally from Thailand, is a celebrated American fashion designer. Panichgul is well known for his politeness, as well as for his designs. This Thai-born Designer exclusively creates fashion for women.

Early life of Thakoon Panichgul

  • Thakoon Panichgul was born in 1974, in the Chiang Rai Province in Thailand.
  • Thakoon and his family moved o the US when he was 11 years old.
  • The Fashion interest was kindled by his mother and grandmother, who both were seamstresses.
  • From early on Thakoon enjoyed fashion magazines, especially British, American and Paris Vogue.
  • In 1997 Panichgul graduated from the Boston University, with a Business Degree. His mother wanted him to become a businessman. However, despite his mother’s wishes, he moved to New York, to pursue a career as fashion writer.


  • Despite no formal studies in Fashion Design, Thakoon established himself as a fashion writer. In New York, he first wrote for J. Crew and later moved on to work for four years, for Harper Bazaar, as their feature editor.
  • His exposure to Fashion at Harper Bazaar, influenced him to pursue a career as fashion designer.
  • In 2001, Panichgul enrolled at the Parsons School of Design, to attain a formal education in fashion design, where he graduated in 2003.
  • He presented a 14 piece clothing collection for women, in 2004, which was well received and sold exclusively at Net-A-Porter.
  • In this year, he also launched his own brand, which was immediately championed by the Fashion press.
  • His first collections were admired by top stylists, editors and celebrities, such as the likes of Michelle Obama, Sarah Jessica Parker and Demi Moore.
  • In 2006, Panichgul was honoured with the CFDA/ Vogue fashion Fund award, for women’s wear.
  • In 2008, Michelle Obama wore one of Panichgul’s exquisite floral print dresses when her husband, Barack Obama, accepted the Democratic nomination for president.


Thakoon is a sophisticated and unique fashion brand, which is famously known for flamboyant designs. The designs are forward-looking, but yet still respectful of the past. Thakoon’s designs illuminate a ‘timelessly feminine’ persona for women.


  • Thakoon Panichgul collaborated with Lancome and Gucci Westman to create a lipstick line – Pixel Pink. The lipstick line was a limited edition for Panichgul’s models.
  • Thakoon Panichgul gained more prominence, when he presented an exclusive clothing line for the Target store, at the end of 2008.
  • In 2009, Panichgul was nominated for the Swarovski Award. Within the same year he was appointed as creative director of the Japanese jewellery brand Tasaki.
  • Also in 2009, he became one of the finalists at the Swiss Textile Award.
  • In February 2010, he launched two high-class clothing line at the Aloha Rag store in New York.
  • Thakoon presented a chic clothing line at the 2013 autumn/winter fashion shows. The designs encorporated embroidered dragonflies on neoprene, scrambled print and lace.
  • Early in 2016, Panichgul thumbed a regular spot at the New York Fashion Week and the Hong Kong-based family investment firm, Bright Fame Fashion, partnered with Panchigul.
  • The Corner, Neiman Marcus, YOOX.COM, Barneys New York, Farfetch, Nordstrom and Intermix are some of the online stores where the Thakoon brand is available for purchase.

“You have to look at fashion from the perspective of high end editors and publications. Read all the magazines–commercial and underground–and your voice will evolve from what you see there.”


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