Hugo Boss Designer Information

Hugo Boss is a unique and distinguished fashion brand, with an essence of class, infused with the modern German culture

Hugo Boss – Fashion Designer Biography

Hugo Boss (BOSS) is an ostentatiously well-known fashion couture brand. Hugo Boss is a German-based fashion brand, with its headquarters in Metzingen. BOSS is the ‘brain child’ of Hugo Ferdinand Boss (8 July 1885 – 9 August 1948).

Early life of Hugo Boss

  • Hugo Ferdinand Boss was born on 8th July 1885 in Metzingen, in Wurttemberg – Germany. Hugo is the son of Luise and Heinrich Boss.
  • By the year 1903 to 1905 Hugo had completed his apprenticeship as a merchandiser, completed his military service and also had worked at a weaving mill, based in Konstanz.
  • Hugo’s parents jointly owned a clothing store, which exclusively sold women’s underwear and linen fabrics.
  • He took over the family business from his parents in 1908, although he was not too enthusiastic about it. In the same year, Hugo married his lifetime partner, Anna Katharina Freysinger and they had a daughter together.


  • During the 1st World War, in 1914, he was called to join the German army to serve as corporal.
  • After having served his time in the militay, Hugo Boss established his own fashion company in addition to the already existing family business.
  • In 1923 Hugo opened his clothing company in Metzingen and became a tailor.
  • With the help of two prominent manufactures in his home town, Hugo was able to establish a clothing factory in 1924, in Metzingen.
  • During the first years of being in operation, the company employed 40 seamstresses. All garments were handmade, ranging from shirts to the traditional German loden jackets.
  • Hugo Boss originally designed and manufactured workmen clothing, and later produced swimsuits and procured orders to manufacture large quantities of militant clothing.
  • By the year 1928, Hugo Boss became a clothing supplier of the military for the Sturmabteilung, Schutzstaffel, Hitler Youth and National Socialist Motor Corps.
  • In 1929, the company underwent financial difficulties and later declared bankruptcy. This was due to the ongoing war (WWII), which caused a global economic calamity. However, Hugo Boss survived the German economic melt down and continued to grow his company.
  • In 1930, BOSS was commissioned to produce a very large amount of shirts for the National Socialist Party.
  • Hugo Boss became a member of the Nazi Party in 1931. He was later given the lucrative contract to produce uniforms for the German armed forces and the Waffen-SS.
  • In 1936 Hugo Boss joined the German Labour Front.
  • During World War II, the company used 140 forced labourers (mostly women) and 40 French prisoners of war. The prisoners and the forced labourers were from Austria, Poland, Soviet Union, Italy, France, Czechoslovakia, Belgium and Baltic States.
  • In 1945, Hugo Boss was photographed together with Adolf Hitler at Hitler’s retreat in Obersalzberg. The picture was later found in Hugo’s apartment.
  • After the war, Boss was found guilty of being affiliated to and supporting the Hitler regime and his right to vote was taken away and he was fined 100 000 Reichsmark.
  • Hugo Boss died in 1948, but the company continued to exist.
  • After Hugo’s death, his son in-law Eugen Holy, took over ownership of the company.
  • In the early-1950s, Boss began designing and producing men’s suits and exotic fragrances.
  • By the mid-1960s the company turned over 3,5 million Deutschmark.
  • In 1969 Eugen Holy retired as CEO and director of the company. His sons Uwe and Jochen took over the running of the company. They turned the company from an ordinary clothing factory into an enormous international fashion couture brand.
  • Due to overwhelming demand of  the Hugo Boss prestige attire by fashion conscious men, the brand released their high-quality men’s line in the 1970.
  • Hugo Boss entered the motorsports arena, by being one of the sponsors of Formula One in the 1970s.
  • In 1977 BOSS was trademarked as a brand.
  • In 1984, Hugo Boss added fragrances to their line which became one of their most successful products.
  • The company listed on the Frankfurt German Stock Exchange in 1985.Within the same year Hugo Boss entered the world of golf, by sponsoring Bernhard Langer, a former world champion.
  • In 1989, BOSS launched their first sunglass collection.
  • In 1991, the Marzotto textile group bought 77% of Hugo Boss.
  • The company launched its two new brands; HUGO and Baldessarini, under the umbrella of HUGO BOSS in 1993.
  • Hugo Boss partnered with the Solomon R. Guggenheim Foundation, which was launched in 1995.
  • BOSS launched his watch collection in 1996.
  • In 1999 a lawsuit was filed against Boss, on behalf of the descendants of the forced labourers, who worked for the company during the Third Reich and the Nazi regime. In the same year an agreement was reach between the German and United States government, a Jewish Group along with the the American action-class lawyer. Subsequently Boss paid over 5 million U.S dollars.
  • In 2000 the company launched their first women’s line under the core name BOSS.
  • In 2003, the company added a new concept and renamed Boss Golf, Boss Green in order to bring about a coherent collection.
  • In 2004, Hugo Boss presented its first shoe line and leather accessories.
  • The BOSS core brand discontinued Baldessarini in 2006.
  • The BOSS orange watch collection was added in 2007.


  • Since the 1950s Hugo Boss continuous to cater for  modern women and men. The brand has a unique and distinguished essence of class, infused with the modern German culture, which is welcomed worldwide.

Present life

  • The Hugo Boss company for the first time launched their BOSS Summer/ Spring collection in 2008 in New York. Within the same year, Hugo Boss launched their online store in Great Britain.
  • In 2009, Hugo Boss was added their kids line.
  • In 2011 BOSS relaunched their online store to Mandarin to also cater for the Chinese market. Hugo Boss added bed and bath products.
  • BOSS was commissioned to design and produce the off-field wear for both the German national football team and the national under-21 football team in 2013.
  • Jason Wu – a Taiwan-born fashion designer based in New York was awarded with the responsibility to be the Artistic Director to head the BOSS women’s wear in 2014.
  • After the death of a child in June 2013, in one of their clothing stores in U.K, Boss was fined 1.2 million Pounds in September 2015.
  • Permira (a global investment firm and a principal shareholder of HUGO BOSS AG) sold its Hugo Boss shares.
  • Today the prestige high-end Germanic brand has many different product offerings from fashion, fragrances to sports. Hugo Boss is revered as a prestigious and modern brand for a fashion conscious class.
  • The company has over 1 010 retail stores throughout the world.
  • Earlier in 2016 Claus-Dietrich Lahrs resigned from being the chairman of the German fashion house. This dented the fashion giant’s financial forecast for 2016 in the major markets of China and the United States.
  • On May 2016, the German fashion house was able to replace Claus-Dietrich Lahrs with Mark Langer as chairman.



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