Morgan de Toi – Fashion Designer Information

The Morgan De Toi brand is brand of fashion, glamour and passion...

Morgan de Toi – Fashion Designer Biography

Morgan is a Parisian brand that is known for its ready-to-wear collection, and has over the years built quite the legendary image in France and internationally.

Early Life of Morgan de Toit

  •  Sisters, Jocelyn Bismuth and Odette Barouch, founded the brand Morgan in 1968, in Le Sentier, Paris.



  • The first Morgan store opened in 1986 in the very chic 6th arrondissement in Paris, on Rue de Rennes.
  • The store started out with selling just lingerie but a short while after they began selling clothing.
  • Around 1989, the enterprise started expanding its brand by launching more stores worldwide.
  • The brand further strengthened itself by with its flagship store on Champs-Elysees boulevard, who attracted women  from all around the world.
  • In 2000, the brand opened up its capital to a partner, the Apax Partners group.
  • The brand in following years concentrated on building its brand, with cult advertising, the “Morgan de Toi” expression came from one of these campaign ads.


  • Morgan prides itself in its sexy, yet classic look.
  • Their pieces are renowned for having a mature feminine allure.
  •  Not afraid to use leather, the brand likes to represent the modern strong, but still girly woman.



Present Day

  • In 2009, the Beaumanoir Group, France’s top group for women’s ready-to-wear, bought out the brand and set its new beginnings.
  • The store now has more than 2,400 shops around the world, a team of 10,000 employees and six banner brands.
  • Today Morgan operates in retail stores, licensed stores, wholesale, mail order and 3rd internet party.

2nd Take is the largest consignment second-hand clothing Franchise group in South Africa with boutique shops in Cape Town, Pretoria and Bloemfontein, as well as a convenient online store. 2nd Take stocks exclusive designer brands and high street labels, often not available for purchase anywhere else in South Africa.

For further information on 2nd Take, please contact us on 021 434 5878 or e-mail


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