Guccio Gucci

Anything you've ever wanted to know about Guccio Gucci and more...

Guccio Gucci

  • The House of Gucci – better known simply as Gucci – is an Italian fashion and leather goods brand.  Gucci was founded by Guccio Gucci in Florence, Italy in 1921.


Early life and education

  • Guccio Gucci was born in 1881.
  • As an immigrant to Paris and then later London, Gucci worked in elite hotels and became intrigued with the luxury luggage he saw the guests use.
  • Guccio started the House of Gucci as a small leather saddlery shop in 1906.



  • On the designer’s return to his hometown of Florence in 1920 he began to produce leather goods such as handbags and shoes, as well as silk and knitted garments.
  • Gucci and his three sons later went on to expand the business to include shops in Milan and Rome.
  • In the 1980s the Guccio Gucci line was brought to the brink of disaster due to an internal family dispute.
  • Maurizio Gucci was unsuccessful as president of the company and was forced to sell shares of the business to a Bahrain-based company called Investcorp.



  • The Gucci loafer is the brand’s most iconic item and is still produced by hand in Florence, Italy.
  • In 1962, the loafers became part of the collection hosted at the Costume institute at New York’s Metropolitan Museum of Art.



Present Day

  • In 2002 Frida Giannini goined the Gucci Group.
  • She was appointed as creative director of the women’s ready-to-wear land accessories line in 2005.
  • In 2006 Frida also became director of the men’s ready-to-wear line as well as the entire Gucci label.
  • Today Gucci is one of the most recognised fashion houses in the industry, worn by those fortunate enough to afford it.
  • In 2008 a store was opened in the Victoria Warf Mall (V&A Waterfront) in Cape Town.



“My biggest satisfaction is always when I make something beautiful and well done that I can see on a real man or woman, not only in the glossy magazines” – Frida Giannini


Images found here, here and here.


468 ad