Emilo Pucci – Designer Information

The bold and brilliant Emilo Pucci

Emilo Pucci

Emilo Pucci was a Florentine Italian fashion designer, who was known for his Kaleidoscope of colours and prints in his designs.


Early Life

  • Emilo Pucci di Barsento was born on 20 November 1914, in Florence, Italy.
  • He spent two years at the University of Milan, and then moved to the University of Georgia in Athens for another two years to complete his studies.
  • Pucci was also a keen sportsman, in 1934 he became a member of the Italian Olympic Ski team.
  • In 1937, he won a skiing scholarship to Reed College in Orgeon, and majored in social sciences.
  • In 1939, he graduated and received his MA from Reed College.
  • While at the college, Pucci designed the Ski teams uniform and this was his first venture into fashion.
  • Pucci coming from a noble family, was the first member of his family to work in over 1000 years, and honoured his family by not using his full name and by signing his designs has Emilo.
  • When he returned to Italy, he joined the Italian Air Force as a bomber pilot.
  • In 1947, after world II, he was photographed by Toni Frissel of Harper’s Bazaar on the Ski Slopes, wearing a ski pants that he designed himself.
  • He then was asked by the magazine to design a few winter items for the women’s issue.



  • In 1949, Emilo Pucci opened his first store in Capri and sold a range of items including Capri Pants, which took the fashion industry by storm.
  • In 1951, he debuted on the runway, at a fashion show in Florence.
  • During the 1950’s, Pucci established a reputation as a designer of brilliantly pattern sportswear and daywear.
  • In addition to being a fashion designer, Pucci also was a fascists and in 1965, he became a part of the Italian government.
  • In the same year, he was asked by New York ad agency Jack Tinker and Associates to re-designs the hostess wardrobes for Braniff International Airways.
  • In 1961, Pucci presented his first haute couture collection and said it was a dedication to Jacqueline Kennedy.
  • Emilo Pucci also designed the flag planted on the moon by the Apollo 15 space crew.
  • In 1977, he designed the Lincoln Continental Mark IV for the Ford Motor company.
  • In 1989-1990, there was sudden boom in Pucci’s prints and use of colours.
  • In 1990, Emilo Pucci retired from the design world
  • In 1991, he receive the Council of Fashion Designers of America Award in New York.
  • In 1992, sadly Emilo Pucci died at the age of 78.
  • In the same year, his most famous designs were showcased at the Costume Museum in the Palazzo Pitti in Florence.


Emilo Pucci designs are renowned for their bold brilliant colours and distinct prints. In the 1960’s he also became known for his tapered trousers, Capri pants, shorts, resort dresses, silk blouses, skirts, slacks and casual suits.

Present Day

  • Today the Emilo Pucci brand is owned by Louis Vuitton Moet Hennessy- LVMH group.
  • Peter Dundas serves as creative director for the brand.
  • Today the house of Pucci still stands and enjoys success.


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