Country Road – Brand Information

Country Road – Brand Information

Country Road is an Australian fashion brand that has dominated in the commercial fashion industry and still continues to be a leading brand in pop culture.


Country Road was established in 1974 and specialized in women’s wear.
• The business was an immediate success. Increase in demand for the collection resulted in the brand moving into menswear, accessories and homeware.
• In the 1980’s, Country Road expanded to the United States and Asians markets.
• The brand at this stage wanted to strengthen their brand name and create a lifestyle destination store. A store where the whole family can shop.
• In 2001, the Country Road brand introduced its kids wear collection.
• In 2004, the brand decided it was time to re-launch themselves with a new image and targeted a younger demographic, catering for a more trendy target market.
• In 2009, the brand launched the Trenery brand. Trenery is a simple and sophisticated label for men and women.


Country Road describes their own brand as a translation of intelligence and innovative trends into wearable clothes for the consumer.
• The brand is known for signature silhouettes, proportions and quality of the material and is certainly trend setting

Present Day

• Today Country Road has 72 retail stores as well as 80 addition franchise stores.
• The brand also has an ever growing online store, while Trenery has 15 retail stores, along its own online store.
Country Road is the Australia’s first lifestyle fashion brand and probably also Australia’s most successful fashion brand.

2nd Take is the largest consignment second-hand online clothing retailer in South Africa with boutique shops in Cape Town. 2nd Take stocks exclusive designer brands and high street labels, often not available for purchase anywhere else in South Africa.

2nd Take is now available as low cost Franchise nationwide in South Africa.

For further information on 2nd Take, please contact us on 021 434 5878 or e-mail

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