Lancel Fashion Brand Information

Lancel brand is best known for its signature that elevates a harmonic combination of the past and the present.

Lancel Brand Biography

Lancel is a grand Parisian luxury brand for chic and well-designed hand-bags.  The fashion house is based in the 14th Arrondissement, in Paris.

Early beginnings of Lancel

  • Lancel is the ‘brain child’ of Angele Lancel her husband Alphonse Lancel.
  • The French couple first sold cigarettes and accessories for smokers and branded their accessory line “A.Lancel”.

Career

  • Angele and Alphonse Lancel jointly opened the first store in Paris in 1876.
  • During the early-1900s the company produced accessories and cosmetics for women.
  • In 1910, Angele released a bandbag line, called Le Quadrille.
  • The Parisian fashion brand launched the umbrella hand-bag and other innovative designs for women, in 1929.
  • In 1940s, they launched several exclusive hand bag linesLa Mondaine, L’Amoureuse and Le Sac a Malices . The hand-bags were the first bags designed with multiple compartments for letters, airline tickets, lighter and cigarettes. Unbelievably they also had an ashtray compartment.
  • The first soft-sided bag, the Kangourou was launched in 1956. The bag was and still is a unique and classy design, made from nylon canvas, with added outside pockets.
  • The Le Canotier bag, with plaited gold chain, was created in 1960.
  • During the early 1970s, the company faced financial difficulties and was later bought by the Zorbibe brothers.
  • In 1981 a store opened at the Avenue Des Champs-Elysee in Paris.
  • By the year of 1987, the bucket-shaped hand-bag, the Elsa Bag was redesigned and became a hit and best seller, after its reinvention.
  • In 1997, Richemont bought Lancel and developed into the current luxury hand-bag brand, rivalling Louis Vuitton. Louis Vuitton is today’s market leader of fine and luxurious hand-bags. 

Trademark

The Parisian fashion brand is an intuitive luxury brand that continuously revamps its ‘old school’ designs. Lancel is best known for its harmonic combination of past and and present designs. It is famously known for its range of fun and cheerful colours and use of extraordinary material.

Present

  • In 2006 Lancel launched the ‘first flirt’ hand-bags.
  • The Charlie de Lancel hand-bag was released in 2014 and was awarded with the Wallpaper Design Award in 2015.
  • Towards the end of 2015 their online store was launched.
  • In 2016, the fashion house celebrated its 140th Birthday
  • The French fashion house shows creativity by continuously reinventing past designs.
  • Today the fashion company has over 68 stores in France and over 277 points of sale across the world.

 

 

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