MIU MIU

Anything you've ever wanted to know about Miuccia Prada and more...

 

  • Miu Miu is a high fashion brand of women’s clothing and accessories from the Prada fashion house. Miu Miu was launched in 1993 and is headed by Miuccia Prada. The name of the collection is taken from her nickname.

Early life and education

  • Miuccia Prada was born in Milan, Italy on 10 May 1949.
  • She studied Political Sciences at the University of Milan where she got a doctorate degree.
  • When she was 24 she decided to study the art of mime in Milan’s Piccolo Theater.
  • She launched another clothing line, Miu Miu, in 1993.

Career

  • Miuccia Prada is best known for her popular black lightweight backpacks.
  • She introduced her secondary affordable line called Miu Miu, based on her own wardrobe, in 1993.
  • Miuccia Prada was awarded the Council of Fashion Designers of American International Award in 1993.
  • In 2005 she was on the list of the Top 20 most influential people of the 20th Century in Times magazine.

Trademark

  • The Miu Miu line is priced lower than her pricier signature line, Prada, and is known for its soft, leather goods in playful hues, footwear, and apparel.
  •  Miu Miu is characterized by its avant-garde, sensual and provocative style, which seeks to evoke a luxurious sense of freedom and intimacy with attention to detail and high quality.
  • Miu Miu targets women driven by a modern spirit of exploration and experimentation in their fashion choices.
  • Bold patterns, frayed shirts and pants and silky summer dresses are prominent pieces in their collection.

Present day

  • In 2012 Miu Miu launched The Women’s Tales, partnering with high-status female directors to create silent short films that featured Miu Miu clothing.
  • In May 2011, Miu Miu appointed the (then only fourteen-year-old) actress Hailee Steinfeld to be the new younger face of the brand.
  • For the 2012 campaign, a 34-year-old, U.S. model Guinevere Van Seenus was chosen.
  • Miu miu has stores worldwide except in Africa.

Quote

“Women often don’t want to admit that they like fashion. And yet fashion enthralls everyone, from the taxi driver to the mega-intellectual. I have often asked myself why this is. I don’t know the answer” -Miuccia Prada

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