Max Mara

Anything you've ever wanted to know about Max Mara and more...

Max Mara

  • The house of MaxMara is an Italian fashion house best known for its emphasis on luxury.

 

Early life and education

  • The brand was first established in 1951 by a young, ambitious Achille Maramotti.
  • Maramotti was educated in Rome and received a law degree from the University of Parma.
  • He first began designing couture clothing in 1947.
  • The name MaxMara was partly inspired by a character Achilles knew from his hometown, who was said to have always been beautifully dressed.
  • Achille Maramotti laid a strong emphasis on promoting MaxMara as a brand and removing the focus from individual designers.
  • Despite this, some of the notable names that have designed for the House of MaxMara include Karl Lagerfeld, Jean Charles de Castelbajac, Dolce & Gabbana and Narcisco Rodriguez.
  • There are 35 labels under the Max Mara umbrella, including Sportmax, Sportmax Code, Weekend Max Mara, Marella, Pennyblack, iBlues, Max & Co.and Marina Rinaldi, but Max Mara women’s wear remains the most prominent aspect of the company.

 

Trademark

  • The  value of practical elegance and functional simplicity  have always been an essential part of Max Mara
  • Dedicated to haute couture with a desire to produce high-quality manufactured women’s clothing.
  • Maramotti was the first to lay emphasis on mass production of designer-quality clothes.
  • Max Mara is mostly known for its luxury ready-to-wear clothing.

 

 

Present Day

  • Despite the brands international success, the company still remains a family business.
  • After Maramotti’s death in 2005, his sons Luigi and Ignazio and his daughter Ludovica took the reigns for the company.
  • Max Mara interacts with the readers worldwide through there own magazine, presenting its very own interpretation  of fashion and images through the glossy content-rich pages.
  • Founded in  1989 as a semi-annual publication, 2009 marked the 20th year of establishment.
  • MM Magazine is a true newspaper displaying fashion, beauty, art, furnishings and latest events, with carefully chosen services and images.
  •  500,000 copies have been printed and distributed worldwide and are also available in Italy from selected newsagents

 

 

Quote

 

“Fashion is never in crisis because clothes are always neccessary.” – Archille Maramotti

 

 

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