Lacoste

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Lacoste

  • Lacoste is a French apparelcompany founded in 1933 as “La Société Chemise Lacoste”  by André Gillier & Jean René Lacoste.

 

 

 

 

Early Life and Education

  • Jean René Lacoste was a French tennis player and businessman.
  • He was one of the so-called Four Musketeers – France’s tennis stars who dominated the game in the 1920s and early 1930s.
  • He went on to win won seven Grand Slam singles titles in the French, American and British championships.
  • The Four Musketeers were inducted simultaneously into the International Tennis Hall of Fame, in Newport, Rhode Island, in 1976.
  • In 1963, Lacoste created a sensation in racquet technology by patenting the   the first tubular steel tennis racquet in 1963.
  • In 1976 all Four Musketeers were inducted into the International Tennis Hall of Fame in Newport, Rhode Island.
  • In 1963, management of the company was transferred to René’s son, Bernard Lacoste.
  • Under his guiding eye, the company managed to increase its sales and achieve staggering growth.
  • The business expanded from a tennis shirt company to producing products like shorts, perfume, optical and sunglasses, tennis shoes, deck shoes, walking shoes, watches, and various leather goods.
  • After suffering from  a severe illness in 2005, Bernard transferred presedency of the company to his younger brother, Michel, and later passed away in 2006.
  • Most recently, the brand has further expanded with the introduction of a home line, creating sheeting and luxury towels.

 

Trademark

  • The company’s logo, the Crocodile, refers to a nickname René acquired in his tennis hey-day, and refers to his tenacity and aggression on the tennis court.
  • Lacoste was the first ever international fashion company to embroider its logo directly onto its products.
  • In addition to the popular tennis shirts that this company is known for, Lacoste also produced shirts for golf and sailing.
  • The shirts are seen as a status symbol of the competent, upper-class sportsman.

 

 

 

Present Day

  • In 2009, Lacoste joined the Save Your Logo campaign – a commercial and environmental initiative undertaken to conserve endangered species that appear in the logos of large corporations.
  • Lacoste took up the flame for endangered species of alligator and crocodile around the world.
  • In 2010, Portuguese-bornFelipe Oliveira Baptista was named as is the creative manager of Lacoste.
  • Lacoste products are sold in specialised boutiques worldwide and through their very successful e-commerce site, first launched in 2007.

 

Quote

 

“A journalist gave my father this nickname, the Crocodile, because his play was very tough and resilient. He enjoyed this name very much, and asked a friend to design a crocodile as an embroidery that could be worn on his blazer” – Michel Lacoste

 

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