Christian Dior

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Christian Dior

  • Dior is a luxury fashion house was founded by Christian Dior born in 1905 in Granville, Manche, France, famous for

 

 

Early Life and Education

  • Christian Dior was an artistic child with a desire to be involved in art from an early age.
  • In order to make money, he sold his fashion sketches outside his house for about 10 cents each.
  • When he left school he received money from his father to finance a small art gallery, which closed three years later due to financial problems.
  • During the next years he worked with designers such as Robert Piguet and Pierre Balmain.
  • On 16 December 1946 Dior founded his fashion house, where he presented his first luxury collection, known in fashion history as the “New Look”.
  • After the death of the head designer, the House of Dior was left in chaos and they considered shutting down operations worldwide.
  • The Maison Dior was eventually saved when it was decided that it was too important to the financial stability of France to close it down.
  • The decision was made to breathe new life into the brand with the promotion of a 21-year-old Yves Saint-Laurent to the position of Artistic Director

 

Trademark

  • His designs  laid a strong emphasis on creating shapes and silhouettes
  • It was a move away from more  the fabric-conserving shapes of the styles ofthat time, influenced by the rations on fabric, which in the beginning led to protest due to fabrics used in one dress.
  • The “New Look” revolutionized women’s dress and re-established Paris as the centre of the fashion world after World War II.

 

 

 

Present day

  • The company is now controlled and chaired by businessman Bernard Arnaultand has Raf Simons as a creative director.
  • It maintains its position as a leading creator of haute-couture designs under the Christian Dior Couture label but has also expanded into various lifestyle brands.
  • Today, the company retails everything from ready-to-wear collections, leather goods, fashion accessories, footwear, jewellery and timepieces, to fragrances, make-up, and skincare products.
  •  There are also two new divisions: one for men, called Dior Homme, and one for babies, known as baby Dior.

 

Quote

“Happiness is the secret to all beauty. There is no beauty without happiness.” Christian Dior 

 

 

 

 

 

 

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